March 16, 2022
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Publishers are in a unique position of power as the demise of the third-party cookie threatens advertising industry norms. Solutions to the cookie challenge from large ad tech companies (primarily Google) continue to miss the point: A simple workaround solution isn’t going to cut it for an ad industry that’s evolved to prioritize data privacy.
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Performance Marketing contributor Anthony Capano is the managing director of North America at Rakuten Advertising.
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