MarTech Series – Marketing Technology Insights
Affiliate Marketing – You are not hearing about this for the first time.
Affiliate marketing allows companies to effectively market a product with low budgets, lesser time and effort coupled with a low-contained risk offering incredible return on investment, business growth and increased brand awareness.
This might seem too good to you, but remember that benefits are the consequences of marketing strategies that are highly targeted and effective. Affiliate marketing helps businesses to identify a target market, select the right set of representatives to suit the brands, the results that therefore follow are desirable all the time.
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Affiliate marketing involves hiring people to promote products in turn rewarding them for the efforts they put. This strategy often helps in improving sales outcomes too. There can also be an affiliate partnership between the brand and the affiliate marketer. It is a good strategy for today’s online businesses.
Some of the benefits of affiliate marketing:
The company ran an affiliate program for a web hosting company. Their client was offering huge discounts due to the holiday season, and they planned and implemented a strategy for more sale generation through affiliate marketing. Along with affiliate marketing, they spent a little on ranked keywords and promotion on social media. The results were incredibly good.
They recently ran their affiliate marketing campaign for creating a credit card finder app in the form of an interactive quiz. They did not rank all the cards in their typical affiliate article, they created a quiz to be completed in 60 seconds.
To drive affiliate marketing programs here is what can help:
When brands want to access a whole lot of verticals, Affiliaxe is a great choice. This opportunity translates for the brands into a variety of products and offers so that you get to choose and focus on the area that can offer the best results. Further, if the brand surrenders to the affiliate program in total, it gets to access to the affiliate manager to optimize traffic and create a unique bonus program to enhance the profit potential.
Do you have a great product? Do you trust its capabilities? If yes, Elementor is the right affiliate program for you. It is a highly popular website builder for WordPress and has received an incredible traction at global level. It offers a comprehensive affiliate toolkit to support logos and banners along with a dedicated team to assist with any issues.
Brands looking for a wide and high-quality affiliate network to work with, they won’t go wrong with DFO global. With DFO global, brands get access to a number of e-commerce products on a safe, closed and brand-protected environment. It further offers high covering discounts, pay-outs as a reward. DFO global provides top-notch analytics and insights for serious analytics marketers.
For brands that are still on the threshold of affiliate marketing, Amazon Associates is a great platform to kick off a new venture. Amazon is already a vast marketplace taking care of a number of sales processes, it further warms up your leads for you. Your only job will be to bring new clients from external traffic sources to the Amazon site. There is a scope to pitch millions of products, with new ones being added every day.
Being one of the largest affiliate networks, ShareASale has been running since nearly a decade now. Its network is loved and appreciated by marketers and merchants because of its user-friendly interface, robust support for affiliates and fast free sign up. You can choose from a wide array of merchants to pick from 40 categories, including the giants of the industry.
Affiliate marketing has been adopted by many brands across different sectors and it can become a central aspect of a number of marketing strategies. As the market continues to grow, the benefits of affiliate marketing are apparent to all types and size of businesses.
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MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.
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