Updated · Sep 13, 2022
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Content Marketing Statistics: Content marketing has nowadays become regular in everyday corporate life. It is providing better access to company resources in the form of written content. Such information is once posted on the internet, and the audience can read it anytime they want. Such content writing includes videos, infographics, blogs, e-books, case studies, user-generated content, and much more.
Content marketing includes any written material and graphics that are focused on publishing the material and then distributing it to targeted audiences. Regular updates on the company’s website will increase visibility, brand image, engagement, and traffic towards it. While content marketing is hard to execute as continuous analysis should be applied in order for more growth, it can lead you to better results if all the pieces fall into place.
Those two pandemic years, when the whole world was shut behind the house door, improved the technological importance, therefore resulting in digital marketing. Digital marketing includes content marketing, where people all over the world are targeted. It is content marketing that saved the business during the pandemic period. Till today, the trend increased in such a way that now it has become a part of the company’s day-to-day activities. And now it has become an integral part of the company, ranking digital marketing as one of the top 10 in-demand skills in 2022.
(Source: Statista.com)
As seen above, content marketing revenue was barely reaching up to 50%. During the pandemic year, the percentage directly crossed 50% increasing the importance in all kinds of companies. Revenue is expected to increase more by the year 2026 crossing the number of 100%
Companies today are adopting content marketing included in digital marketing. New strategies are coming up every day to ease the business. Online marketing is helping companies to create brand awareness on an international level. Using Instagram, Facebook, YouTube, and WhatsApp companies can post videos, advertise, and promote their product or services, engage with customers, and many more possible things. The Internet is full of unbelievable things. A few months ago, Mark Zuckerberg announced the extreme change in the metaverse as it will let users engage on a higher basis with virtual reality. Today, companies are merely using social media networks to sell their products, tomorrow a 3D avatar will approach you to actually sell the product on behalf of the company.
(Source: Siegemedia.com)
At this moment, content marketing trends are increasing day by day, and it has offered some of the following data.
Business-to-business content marketing can be referred to as marketing that is focused on to appealing a business audience. B2B content marketing is also important as B2C is today. Businesses are helping businesses to increase their sale. There’s cutthroat competition even in B2B marketing. If a company wants other companies to get noticed, one has to show why business-to-business levels are distinct to do further business. Here social marketing techniques won’t work, as such networks are designed for individual audiences.
(Source: Siegemedia.com)
Following are the known B2B content marketing statistics
Contrary to B2B marketing, in B2C content marketing business is typically in contact directly with the customer. The activities performed on various platforms are aimed at the customers to market, promote and sell the products/services. Today customers prefer social media and those traditional marketing has reduced its importance. All of these happened during the pandemic year in 2020. When companies looked into the future of digitalization and aimed toward increasing brand awareness. Following data studies by various mediums tells us the importance of business-to-customer (B2C) content marketing.
(Source: Siegemedia.com)
Looking at the above Content Marketing Statistics data it is clear that in the coming years every company around the world will include content marketing in their strategies. Companies have already understood the importance of digital marketing and slowly spreading their wings toward social media marketing. Content has gained utmost importance reaching 60% of the companies worldwide. More technological development will give rise to advanced digital marketing in the future.
Unlike traditional marketing, technology has introduced digital marketing in a fast few years. Many companies are slowly focusing their strategies on digital business and content marketing is trending in the market. Content marketing is extremely easy to use but difficult to handle. There are many competitors even in the online business. Online business has different rules and regulations which differ from country to country. And a company having business in international countries has to follow each and every rule to adopt digital marketing.
Digital marketing is the future of business. Right from sitting at the home, people can sell their products or services over the world. On the other hand, content marketing has created many job opportunities allowing people to work from home. Affiliate marketing, or content marketing, is one aspect of content marketing that helps people make passive income. To be honest, having a career in content marketing is extremely useful to grow a career.
Shivanjali, a Digital Marketing Expert, regularly contributes to various industry-specific magazines. She is interested in tech statistics, SMO, and raising awareness about technical how-to guides. She can often be found exploring different places on weekends.
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