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The National Restaurant Association announced an update to its Kids LiveWell initiative on Tuesday, the first change since the program’s 2011 launch.
In an update that impacts nearly 13,000 restaurants, children’s meals must now meet stricter requirements for certification in the program. The program is designed to steer families toward healthier choices on kids’ menus.
The new guidelines conform with current health recommendations and nutrition science regarding sodium, fat, sugar and other dietary components. The major changes include:
“For nearly a decade, chefs have identified ‘kids nutrition’ in the top 20 food trends annually, underscoring the importance of our youngest patrons and the choices their parents are seeking from restaurants,” said Marvin Irby, interim president and CEO of the National Restaurant Association, in a statement.
About 13,000 restaurants across the U.S. currently have Kids LiveWell-approved menu items, but those certified in the original program must have existing meals and sides recertified by Jan. 1, 2022. The Association has a third-party registered dietitian validate and approve the items.
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