At the end of last September 2021, already confirmed by both companies, and published by FashionUnited, Gap deepens the strategic partnership it has built since then with British multinational Next for the United Kingdom and Ireland markets has continued. Together with the retailer to announce the total migration of all of its online operations to both markets. A movement that ends up leaving in the hands and controlling of NeXT all operations and management of Gap’s sales in the United Kingdom and Ireland via an online channel, as part of an announcement that came with the confirmation of up to 5 Is. The opening of new physical gap points of sale in the British Isles, before the end of the year.
With regard to operations in the online channel, as part of the second phase in which the association has now entered, on the basis of which, through the formation of a joint venture, Next became the management of Gap’s business for UK and Ireland Both companies have just announced that they have successfully migrated Gap’s online business to the Next Total Platform portal. The business segment through which Next is in charge of managing its own operations in the digital channel, primarily from a platform that includes all of Gap’s fashion innovations from now on, articles that thus become Next’s own official portal are within the reach of British consumers. , Expansion of its own commercial offering, allowing Gap clothing to be made available through the Next platform to other European markets such as Spain, with the addition of the launch of Gap’s new exclusive online page For the United Kingdom, which is now also managed by Next.
As such, all offers and operations arising from the new official Gap website for the United Kingdom will henceforth be in charge of British retailer management. A portal through which Next will seek to provide British consumers with an immersive shopping experience, putting at their disposal a range of important services that they will be able to take advantage of as part of the benefits this association will provide them. Among them, they highlight from NeXT, that being able to take advantage of its own commercial network to access a comprehensive “click-and-collect” service or free returns from the approximately 450 stores that are available with NeXT in the United Kingdom. is near; Or fast next day delivery, free at all Next and Gap stores and for £4.50 for home delivery.
“By building its inherently optimistic American modernity with a focus on quality products, in a responsible manner, Gap presents a truly unique offering to the general public in the United Kingdom”, commented John Jeffery, General Director of Built Joint Ventures. Key by Next and Buy Gap for Gap’s business in the British Isles. “The new website will allow us to engage with our customers across all of our digital channels, through a genuine focus on our brand values and engaging product content.”
“We are excited to be able to deepen our relationship with Next to better serve our customers in the UK and Ireland,” says Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale Business at Gap Group. “Gap’s online launch through the NextTotal platform, along with our plans to scale business through the Next Retail locations, opens up a sea of possibilities to provide the best service and experience possible to meet the needs. Omnichannel with them creates greater loyalty of our customers and in the market”.
Continuing what Gernand had already advanced, Gap once again reactivated its online business in the British Isles in a remarkable way through Next, opening the first Gap store in the United Kingdom in March 2022. After, within the Next flagship store at 120 Oxford Street, both companies are now announcing the opening of a total of 5 new physical points of sale before the end of the year.
In this regard, they detail to Next and Gap that all new stores will open their doors in the United Kingdom before the end of this 2022, following the same model they open with their first joint store in Oxford, London. was in charge. Alley.. a “shop in shop” model that will crystallize through the opening of these next 5 exclusive Gap sales spaces, located inside some of the main physical stores Next on British soil. Vacancies for which, without offering a full list and without being able to know if the first Gap store new to Ireland will already be among them, confirmation of the opening of a Gap point of sale at Next Stores in locations like Lakeside Has been. for the same month of August; Birmingham for mid-September; Or Manchester, until the end of the year.
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