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MSCI, the largest ESG rating company, doesn’t even try to measure the impact of a corporation on the world. It’s all about whether the world might mess with the bottom line.
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Matthew Boyle
Over the years, McKinsey & Co. has advised corporate titans, world leaders and storied institutions. Now, it’s pitching its expertise to an arguably tougher crowd: Generation Z.
The management-consulting giant has created four editions of McKinsey for Kids, online advertorials that try to explain a consultant’s work and why it matters. Kid-friendly topics include workforce automation (cool, robots!) and reducing food waste (ew, cabbage!). There’s one about understanding the value of nature that features tigers, mangrove trees and some well-paid engagement managers.
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