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The metaverse can seem like a complex platform only available to skilled tech professionals, however, Meta is making the platform easier to grasp through small-scale tools that make Web 3.0 tech straightforward for anyone to take advantage of.
On stage at AdNews Melbourne L!VE, Alexandra Sloane, the marketing director at Meta in Australia and New Zealand said: “Well, let’s start with consumers. So data from the study that we did last year shows that consumers actually want more immersive opportunities to stay connected.”
“72% of Australians say they see AR as a bridge between online and offline worlds.
“But thinking strategically about the scale of AR and mixed reality to support your business goals today, globally, 700 million people use AR effects across many technologies every month, that’s just on our platforms.
“And two thirds of global online shoppers say they want to virtually try on products from the comfort of their own home.
“Business opportunities always follow consumer behaviour – we know that successful businesses evolve to stay in touch with what consumers are doing, and they’re ready to pounce when it becomes mainstream.
“That’s really the message – given that the elements of the metaverse are here today. You can see how everyday technology is already adding value across the marketing funnel.
“For example, live shopping is there to encourage virtual commerce and create a space for your customers to converse and connect with your business.
“Understanding these critical building blocks of the metaverse can allow you to act faster when new technologies come to the centre of consumer behaviour, and allow you to meet them where they are.
“So some ideas we can imagine is taking your Facebook or Instagram shop and turning it into a virtual space to give people the experience of your products and brand just as you would in a physical shop.
“On the other hand, service oriented businesses might be able to do in-home consultations using a more immersive version of WhatsApp video calls or possibly partnering with a creator or public figure on Facebook to have a live event for some of their best customers.”
#L!VE Melbourne is powered by supporting partners LiSTNR, Amobee, Resolution Digital, Dentsu, Boomtown, Piano, MiQ and Smartmedia Technologies.
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