The event-themed, Profit Investment, Ramping up Profit & Looking for Business Financing, targeted young entrepreneurs between the ages of 18 – 30 years. The conversations among young entrepreneurs at the event highlighted key insights on expanding and sustaining a successful business in Ghana.
A broadcast journalist for Citi FM/TV Caleb Kudah was the moderator for the event.
He blended humour and assertiveness to the discussions with three amazing entrepreneurs; Chara Esinam Allotey, CEO of The Mobile Bar; Teni Agana, Managing Director, Loozeele Initiative; and Bernard Kwadwo Amoafo popularly known as Kwadwo Sheldon, a Ghanaian Content Creator and Youtuber.
The CEO of The Mobile Bar, Chara Allotey, started by describing how she followed her passion to make wealth out of it.
In her delivery to the audience, she highlighted that she self-funded her business by saving money while still working a 9-5 job. It was during the same time she developed her business plan and got the support network to launch ‘The Mobile Bar’.
She also mentioned the need to maximise the little resources you have to promote your brand.
Kwadwo Sheldon, YouTuber and Content Creator, also a panelist on the series said he created employment for himself by venturing into content creation.
When asked how he started his business, Sheldon said he created content using his phone.
By doing this, he could earn up to USD$2,000 a month with 100K subscribers on Youtube.
The success of his brand came through various experiments to discover what works, which also enhanced the quality of his content.
Sheldon’s point was that he created wealth out of what others ‘waste’ time doing on social media.
The last panelist Teni Agana, Co-founder and Managing Director of Lozelee Initiative added to the discussion by emphasising the need to solve problems from the roots.
Entrepreneurship is problem-solving. She added that social capital is vital in creating a long-lasting brand.
Moreover, while answering a question from the audience, Teni highlighted the need to invest in crafting winning proposals to increase the chance of securing financing for one’s business.
On question on how one can stay relevant in the fast-paced world, Caleb Kudah said one should “reinvent themselves, stay updated on current trends and have an ever-learning attitude.”
The fourth edition of MTN Pulse ‘Just Be Series reached 50 people in person and over 3000 viewers virtually.
The hybrid event was streamed live on MTN Ghana and Ahaspora’s Facebook and Youtube channels.
Post-event snippets are available on the Pulse section on myMTN App.
As a follow-up to the event, Ahaspora is organising three virtual incubator sessions to provide participants with in-depth resources and tools that will help them thrive in entrepreneurship.
The MTN Pulse ‘Just Be’ series is an empowerment program targeted at young Ghanaian entrepreneurs, and it is part of MTN Ghana’s initiative to empower and groom the youth to develop entrepreneurial mindsets and business skills.
The series aims to adequately prepare young Professionals and Entrepreneurs to learn from the discussions and post-session incubator programme.
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