The Daily Wire is planning a significant push into kids entertainment, with what it says will be "a minimum of $100 million" investment over the next three years.
Why it matters: The move, executives say, is in response to Disney's positioning on Florida's Parental Rights in Education bill, known as the "Don't Say Gay" bill. Disney has begun to speak out about the bill in response to backlash that it didn't proactively denounce it initially.
Catch up quick: The Daily Wire started as a conservative media outlet that used Facebook to acquire lots of traffic. It's best known for its popular podcast "The Ben Shapiro Show."
Details: The investment will go into building a line of live-action and animated children’s entertainment on its streaming platform, according to a press release.
The big picture: The Daily Wire has pushed to respond commercially to political and cultural issues that resonate with its audience.
Yes, but: Part of the Daily Wire's appeal is denouncing efforts its audiences see as overly progressive, even when other major corporations don't agree.
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