A whopping 87% of U.S. teenagers have iPhones, per a new survey of 10,000 young people from investment bank Piper Sandler.
Why it matters: The economy is going mobile as the next generation of consumers shops for clothes, watches TV and meets romantic partners almost exclusively on their phones.
What's happening: Not only are today's teens more tech-forward, their priorities and spending habits also deviate from their millennial predecessors — and their likes and dislikes tell us which brands will thrive in the future.
The bottom line: We're watching how a new crop of consumers — raised on the internet and passionate about social justice — are changing the economy.
Methodology: The survey was conducted Aug. 17–Sept. 16. 10,000 teens were surveyed in 44 states with an average household income of $67,755.
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