CULVER CITY, CA – OCTOBER 13: General view of the TikTok headquarters on October 13, 2020 in Culver … [+]
On April 19th TikTok launched its new Creative Agency Partnerships (CAP) University program. The course aids in helping agencies become savvier with the social media platform.
The 5-week course will teach companies, and individuals, how to utilize TikTok so they can scale their marketing endeavors and understand the nuances of the platform.
“The goal of CAP University is to inspire next-level creative content on the world’s fastest-growing entertainment platform,” TikTok said in an announcement.
‘‘After completing the program, enrollees will be able to lead conversations with their clients, concept and create for the platform, and continue driving their clients’ business forward. Most importantly, enrollees will have a newfound understanding of the creative possibilities on and off the platform.”
The course is currently hosted as live webinar sessions and starts people off from the very beginning in the understanding of the platform, with the final session being around using TikTok’s in-house influencer marketing platform, the company’s Creator Marketplace, to drive engagement.
The goal is for agencies to better understand how to advertise on the platform and for TikTok to form stronger partnerships with its community.
Serial entrepreneur and Monopolize agency owner, Brett Knutson, has forged a career helping public figures, big names, and brands monetize themselves for several years now. The list is sizable and includes individuals such as Jay Shetty, Jason Capital, Jordan Belfort, and Grant Cardone.
He also founded AgencyBox, an insourcing solution used by over 3000 agencies to reach new clients and assist current ones.
“So many agencies are way behind when it comes to TikTok. CAP University is great because it’ll help agencies and their clients better understand and ultimately use the platform instead of trying to ignore it, which is becoming increasingly foolish.”
On why TikTok – which is already performing at a high level globally – would take the time to launch a campaign like this, Knutson used his firms as an example.
“We have always believed it’s important to push against resistance to change, but I would be lying if I said I didn’t roll my eyes every time another social network blows up. When we were offered beta access to TikTok’s ad platform, I knew it was an opportunity to stay ahead of the curve.” He said.
‘TikTok has over a billion monthly active users in a very immersive format and yet people still think that their customers aren’t on the platform. This program is particularly exciting because by helping educate agencies on how they can most effectively reach their clients target demographic with ads, it will change the narrative that so many people have around building their brands on TikTok.”
Brett Knutson delivering a speech on marketing.
It’s not just agencies that can use the new CAP mechanism also. Individuals have signed up in droves to take part in the course and have a better understanding of how to brand themselves using the platform.
“Personal branding is a very effective way to market your company or business. People can’t relate to a company the way they can a human being. Plus, if you have a personal brand and ever sell your company, you don’t need to start from scratch because your personal brand can act as a marketing engine for your new business to get it off the ground.” He added.
“A platform like this helps someone increase their skills to be able to do that faster and more effectively. When it comes to education on how to properly use social media, a rising tide raises all ships.”
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