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The Los Angeles County Fairgrounds or Fairplex, in Pomona, has been debating what to do with some of its less-used 487 acres for 20-plus years. Many proposals have seen mixed opposition. The National Hot Rod Association strip on the Fairplex property has been a popular mecca for the sport of drag racing since opening in 1953. But competing interests, and a slow reduction in racing spectators, are signaling the end of the storied track.
The Auto Club Raceway drag strip has been home to some of NHRA’s most prominent races. For decades it has been both the season’s inaugural and closing racing venue. Historical wins, elapsed time records, and untimely driver deaths have all played a part in it becoming drag racing’s most historic track. And within the Fairplex, the NHRA Museum is the sport’s premiere historical record.
Drag racing began in Southern California. First, at the dry lakes outside of Los Angeles in the Mojave desert in the 1930s. After the war, the timed quarter-mile format conducted on abandoned airstrips set the standard. And by the early 1950s, drag racing exploded across the country.
But the neighboring households surrounding the track can’t stand the racing. Noise and congestion are the typical refrains. Because of the track’s layout, the majority of it rests within the Fairplex footprint, which is in Pomona. But the tower and specialized parking area behind it, sit within the jurisdiction of the city of La Verne. The city of La Verne has been a vocal opponent of racing held there throughout the years.
Now the Fairplex has put forward a revitalization plan first meant to debut in 2020. But you know what happened that year. So this April Pomona presented the plans asking for community input. Included in the future plans are affordable housing, new retail and restaurant spaces, and a multipurpose community green space.
It touts this as bringing the Fairplex in line with present and future interests and needs. “Reflecting the true identity of the organization, while boosting marketing opportunities and igniting new revenue-producing activities” are just some of the goals. Let’s be honest, the bottom line for all of this is the “revenue” part of the equation. And there is nothing wrong with that.
How it addresses racing is veiled, but significant. “Another concern of the panel is a seeming conflict or polarization between ‘what Fairplex has been’ and ‘what it can be.’ Some stakeholders indicated resistance to change. In addition, many on-site functions have outlived their relevance, and there appears to be little appetite for innovative or significant change to reflect modern needs or changing demographics.”
The coffin-nailing continues, “Interviews with stakeholders revealed ambiguity about Fairplex’s identity. The ULI panel believes Fairplex’s identity and core businesses need clearer articulation and suggests evaluating those businesses to identify opportunities for generating the best returns for Fairplex and its investment partners.” If it “evaluates” the NHRA track and determines that the “best returns for Fairplex and investment partners” lies elsewhere, then racing is over.
Redevelopment, especially redevelopment of county fairgrounds with a historic race track and horse racing track on the premises, moves slowly. So even if it were announced tomorrow that the track is toast, it could still take years before anything happens. You can call it progress, regress, greed, or community improvement. Whatever, it sure looks like the end of drag racing at Pomona is coming soon.
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