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Reviewed By
Reviewed By
Updated: Sep 1, 2022, 12:13pm
SmartZip is a lead generation and customer relationship tool that combines predictive algorithms, data analytics and automated marketing and follow-up to help real estate professionals generate listing leads and communicate effectively with leads within their areas.
We’ve prepared this SmartZip review to show you the vast functionality of SmartZip products, how they can solve your lead generation and nurturing as well as marketing needs, and what to pay attention to in deciding if it is a good fit for your business.
SmartZip uses predictive analysis and data from 24 trusted sources to predict real estate listings. You’ll gain access to high-potential leads and their specific interests.
This real estate CRM then helps you send specific campaigns to selected lists and automate follow-ups so that you can focus on other areas of your business while landing leads and communicating with them according to their needs. You can also share helpful information such as comparative market analysis and local trends reports with customers to set you up as an authority in the real estate industry.
The platform operates through three programs, Smart Data, SmartTargeting and Reach150, and its pricing is determined by businesses’ unique needs and current market values.
Smart Data
Using property, demographic, behavioral and event data, SmartZip will give you accurate real-time feeds on the best available buyer leads around you. Therefore, it is good for anyone needing data to build lead nurturing and enhance marketing strategies.
With a Smart Data subscription, you’ll access Offrs, which will enhance your prospecting and help you find new listings. You’ll be the first to know about high-scoring property listings. Also, you can contact homeowners and directly advertise to prospective buyers on Google and Facebook.
SmartTargeting
SmartTargeting boosts your listings by implementing the data from Smart Data for automated and targeted marketing across multiple platforms. You can use direct email, customizable online campaigns and branded landing pages to reach targeted prospects, those most likely to list their homes.
Also, SmartTargeting helps agents and brokers with an existing customer base to create and share automated information and tools such as comparative market analysis (CMA) and local trends reports—making you an authority in the real estate industry.
Reach150
Reach150 boosts businesses’ online reputation through positive user reviews and referrals. You can request reviews from past and current clients and add the reviews to your website and share them on social media platforms.
SmartZip further offers an organized and SEO-driven review site that allows users to create reviews and refer you to someone they know without logging in. You can also control each review and build a referral network in one place.
Reach150 is available as Basic, Pro and Enterprise. With $36 per month for the Basic plan, you’ll get a full-featured testimonial website, search engine optimization and social media integration. Customers can send in testimonials in one click, too. Reach150 Pro costs $119 per month or $99 when you pay for a year. It packs all features of Reach150 Basic and extra, including turning testimonials into online ads, automated update of such ads and automated referral requests.
The Enterprise plan includes features such as a branded marketing platform, geo-targeted ads and a dedicated Reach150 customer success manager. Without a doubt, SmartZip’s Reach150 has a flexible pricing system that suits both individual agents and enterprises.
Perks of choosing SmartZip for your lead generation and nurturing include:
Check-In App: SmartZip provides users with the check-in app, which offers daily follow-up plans and recommends actions according to insights on each lead.
SmartZip Resources: Besides helping you with lead generation and automated follow-ups on recommended leads, SmartZip offers users a wealth of resources, including a real estate business plan, a pre-listing interview form and a guide to geo-farming—all available for free.
Custom-quoted Pricing: While this might be a disadvantage to someone who wants to know how much each feature or package costs, it will benefit users at the end of the day. And that’s because SmartZip examines your lead generation and customer relationship needs to determine how much you’ll pay. This payment method allows you to choose preferred features and pay only for what you’re using each month.
SmartZip does not display its pricing on the site, so you can’t be sure if it is the right fit for your budget. Also, SmartZip reserves complete discretion on how the platform operates. The company can suspend or discontinue a helpful feature without informing you, and you won’t be able to get a refund for any withdrawn functionality.
All three products are real estate tools for lead generation and nurturing. They also help real estate agents and firms market their businesses on various platforms. SmartZip excels in areas such as targeted and automated marketing as well as follow-ups. However, unlike the other two, it does not promise users exclusive leads. Also, it is not available on mobile devices.
SmartZip is best for real estate agents and brokers who seek an all-in-one platform to help them maximize their marketing efficiency and become experts at geo-farming. SmartZip has different products suited to the specific needs of individuals and teams but it doesn’t promise real estate agents exclusive leads.
You can email, call one of the agents or set up a meeting time by filling out the ticket form available on the site.
Yes, SmartZip provides tips on how to grow your real estate business. There’s a wealth of resources on how to go about this, including how to generate referrals, grow email lists, nurture real estate leads and create email subject lines.
SmartZip offers three products, but you won’t find pricing quotes on the site. The real estate tool considers your unique needs and market trends to determine how much you’d pay per month. Reach out to the support team to find out what it will cost your business to sign up and start targeting the best leads.
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