MarTech Series – Marketing Technology Insights
The problem of brand bidding or trademark bidding has been affecting the market for a long time – a couple of years ago an Adthena study showed that up to one third of all queries experienced brand bidding, driven in part, by 50% of advertisers who engage in competitive bidding on pure brand terms. Now brands have learned to fight it more effectively, but according to The Search Monitor 12% of your clicks are lost to competitors who advertise on your branded search keywords.
Brand Auditor, an ad fraud monitoring tool by Admitad, shared insights on the most harmful types of brand bidding, based on their work with more than 2,500 brands.
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The demand for brand bidding monitoring services is ever-increasing. For this reason, Admitad has launched a new version of Brand Auditor – now as a stand-alone product. After a major tech update, this new, cutting-edge version of Brand Auditor is available to any company worldwide.
Its key aim is to guard the transparency and quality of traffic that advertisers receive from their partners and traffic specialists – safeguarding advertising budgets and protecting their brands.
It spots both violations by partners and the aggressive activities of your competitors as they try to divert and feed off your most loyal and valuable audiences. In addition, its functionality allows users to intercept and block brand bidding attempts on coupon sites.
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Brand Auditor detects brand bidding attempts in several categories:
Intelligent brand bidding monitoring by Brand Auditor has enabled advertisers to filter out hundreds of thousands of orders, protecting their marketing budgets by stopping them from paying undeserved rewards to their affiliate partners.
Also, by constantly monitoring competitors for any illegal or malicious activity, many brands working with Brand Auditor have been able to successfully launch their own branded contextual counter-campaigns, protecting their legitimate organic traffic from any encroachments.
While other monitoring services are restricted by location, Brand Auditor is available universally – in every country, all around the world.
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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