AN ONLINE jewelry seller has revealed how she quit her $45,000 a year retail job to focus on her side hustle, which now earns her over $300,000 yearly.
Maya Portorreal, 27, quit her retail assistant job at Pierre Hardy in New York City in 2020 and fully committed her time to her online business, Kitten Co. Jewelry.
However, her experience at Pierre Hardy helped lay the groundwork for her brand, lamenting that most "trendy, fun" jewelry was either unaffordable or made from cheap materials that gave her itchy rashes.
“I have very sensitive skin. I can’t wear brass … I can’t really wear too much copper,” Portorreal told CNBC's Make It.
"I thought, ‘Why not try to make a business out of something I actually need?’"
Using $2,000 from her savings account and reaching out to suppliers and manufacturers, she launched her online business Kitten Co. Jewelry, making affordable and skin-friendly jewelry.
Integrating her skills on social media and reaching out to online influencers, it wouldn't be long before her business boomed.
Her "big moment" for her business came when rapper Saweetie wore her Maiko butterfly necklace in her music video for the single Best Friend, featuring fellow rapper Doja Cat.
“I never [predicted] making as much as I do now,” she told the outlet, adding: “I never thought it would happen this quickly.”
Now, Portorreal's business typically earns her more than $30,000 a month in revenue and takes home anywhere between $15,000 and $20,000 in profits monthly.
Her brand sells more than 150 different products, including rings, earrings, ear cuffs, necklaces and anklets.
However, she's still looking to expand and add more products to her company, "I love to have a large variety of options for everyone to find what they like, to find their version of themselves within my style,” she said.
Last month, we revealed that Jim Battan of Oregon built his backyard pool in 2012 and uses Swimply to rent it out.
More than 9,000 swimmers have since flocked to Battan's pool since September 2020.
The 57-year-old has earned around $177,000 in less than two years, according to CNBC.
He and his wife Lisa spend around 12-14 hours per week cleaning the pool, managing the bookings, and testing the chemicals in the water.
The pool has come at a cost as Battan has spent more than $110,000 building it and over $35,000 on maintenance over the past decade.
He told CNBC that he views the pool as an “investment” and takes it “really seriously”.
But, Battan warned that "it takes a lot of time to learn about pool chemistry and management".
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