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The 8th edition of the India Affiliate Summit is being held on 14th and 15th September, 2022 at The Leela Ambience, Gurugram, organised by the Internet and Mobile Association of India in collaboration with vCommission. It is where the brilliant minds of affiliate marketing and performance marketing will speak their minds and create an atmosphere of learning and knowledge dissemination.
The previous editions of the IAS have been held successfully and it is after two years that the physical event is taking place again. The two years of the pandemic has shifted everything to the virtual mode and has led to a rise in online activity. After being compelled to take the virtual mode, IAS is back again with renewed enthusiasm and energy.
The programme format this year is divided into four tracks – the Affiliate Hour, the D2C & E-commerce Hour, the Programmatic Hour, and The Influencer Hour – where esteemed speakers will speak on a variety of topics. These include the trends and predictions in affiliate marketing, B2B affiliate partnerships, the three-step methodology to generate more revenues for customers, empowering SMEs through partner marketing, what the ONDC rollout means for businesses, driving pan India business results through social commerce, how brands are navigating diverse commerce tactics and trends.
Parul Tarang Bhargava, Co-founder & CEO, vCommission Media, said “IAS is happening in person after two years. Obviously, we are first of all looking forward to seeing the faces in person. Though there have been a few international events that have happened, and one digital industry event that has happened in our country, but an event about affiliate marketing is the first after two years in our country. So, definitely looking forward to the industry coming together, sharing knowledge, knowing more about how has the two years been for all of us, finally meeting in person and shaking hands, hugging each other, knowing each other more with face to face interaction.”
She added, “Our Indian affiliate industry has gone through tremendous changes and in the past two years also, Indian affiliate companies have pivoted in very innovative and transformed in a very beautiful way. I feel this is an event everyone should look forward to where you come, connect with people who are essentially from India, and people who are travelling from all over the world, for the Indian industry. Every conversation that happens on the IAS premises, will strike a new source of information, and transformation for a lot of companies and individuals.”
Affiliate marketing, which is a subset of performance marketing, is based on pay per click or per sale model, and performance marketing is based on driving business results and meeting business objectives. There are a number of instruments of performance marketing including Cost per click, Cost per Impression, Cost per sales, Cost per leads, Cost per acquisition. There are also a number of ways through performance marketing is executed. These include Search Engine Marketing, Native advertising, Social Media Marketing, displaying banner ads, Content marketing. Affiliate marketing is a low cost advertising method for a company and is profitable for both the advertiser and the affiliate. One of the largest affiliate marketing programs in the world is Amazon Associates.
The India Affiliate Summit, 2022, is sure to strike a chord with the emerging marketing enthusiasts and the marketers and lead to interesting conversations and idea exchange that will definitely play an instrumental role in accelerating the pace of the affiliate marketing industry in India.
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