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B2B casino games supplier Kalamba Games has partnered with leading affiliate platform First Look Games. The deal will ramp up the distribution of game information and increase visibility with affiliate outreach on its rich portfolio of game content.
First Look Games is the ultimate platform for game studios to connect with iGaming affiliates with its community collectively boasting over 20 million casino players around the world. It gives publishers in the affiliate space access to accurate game information, assets and content approved for use direct from the studios.
Kalamba Games says the partnership will help it leverage its affiliate efforts in the most efficient way possible, increasing exposure for new titles, such as the newly released Rumble Ratz MegawaysTM and forthcoming titles, Fruitmax Caslinez and Machina Reloaded MegawaysTM.
The partnership will give Kalamba access to the innovative First Look platform, which already has direct access to more than 800 approved affiliates.
Kalamba Games was formed in 2016 with a mission to disrupt the igaming market through a powerful combination of innovative content and promotional tools. Today, it is more than just a leading development studio. It has become a technology provider and distributor via its own BullsEye RGS, offering distribution and promo tools with a focus on regulated markets.
Gareth Dando, Kalamba Games marketing director, said: “As we continue expanding, having targeted control of what we communicate to the affiliate ecosystem is crucial for us, and First Look Games is the platform to deliver that. It manages the heavy lifting of affiliate outreach while adding a comprehensive and responsible way to promote games to players. From our point of view, this takes affiliate marketing to the next level and there’s nothing else in the industry that can do that.”
Tom Galanis, managing director at First Look Games, said: “We’re delighted that Kalamba Games has chosen First Look Games. It’s an established brand with an exciting pipeline. We look forward to helping support them maximize their potential with more exposure via the industry’s most comprehensive affiliate marketing hub.”
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A cooperation has been established between PopOK Gaming and Timeless Tech, drawing two prominent iGaming content providers together.
The parties have agreed on entering into a business partnership with the integration of PopOK Gaming’s slots, live casino games and instant games into the Timeless Tech’s platform and the provision of new stunning solutions to its audience.
With its unique suite of games featuring catchy designs, vivid colours, dynamic animations and pleasing sound effects, PopOK Gaming intends to create an even more involving gaming environment for players and hence breathe new life into the partners’ businesses, making a significant contribution to their revenue growth.
All in all, this fruitful collaboration is mutually beneficial: PopOK Gaming gets a chance to make its lucrative solutions available for new people, and Timeless Tech gets an opportunity to acquire and delight customers in a fresh and captivating way. This will lay the basis for many further successes.
PopOK Gaming CEO, Karen Gulkanyan, commented: “We are beyond happy to be partnering with Timeless Tech, a leading iGaming software provider. This partnership is profitable for all parties involved, and I believe it will be so successful that in the future we will work together on other products as well.”
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Altenar, a sportsbook software provider, has recently partnered with Betti, who creates the Casino experience players deserve.
Melding Bettis secure payment methods, a tailor-made casino promotion tool, and player promotions with Altenars risk management systems, several data feed providers, a plethora of sports content and 24/7 customer support players of Bettis Altenar-powered sportsbook will receive a tier-one betting experience.
Altenar looks forward to the growing relationship with Betti and the new heights soon to be reached.
A spokesperson from Betti had this to say on the partnership: “We ended up with Altenar as our Sportsbook provider after months of comparison. What it came down to was the current feature offering within their product but also, most importantly, we felt Altenars ambition and future plans are in-line with where we want to see Betti Sportsbook in the future.”
Speaking with Betti, Altenar was offered great insight into the partnership, history and benefits of this new relationship, here’s what a spokesperson for Betti had to say …
Can you give us some background information/company history on Betti?
The people behind Betti.com have been in the industry since 2004-6 with backgrounds from major players like Bet365, Betsson and Comeon in roles such as Brand Manager, Head of Casino and Head of Sportsbook. We are a close group of friends that felt we are ready to take the step to run our own business, and in the summer of 2021 we started our journey towards going live. Now finally we are live and slowly finding our ways forward.
What is Betti’s core expertise, and what do they offer?
This question could be asked by a player, or by a investor =) As you know, the difference between running a profitable company and not is not always visible actions. But for players in an elevator pitch I would say –
Based on who we are (we are and love gambling) and the experience we have, our core expertise is to know what the player wants and when, together with delivering it in an innovative way. Working with platfroms such as Altenar you must be creative to stand out. Betti will always strive to stand out, in all ways, every step on the way.
What will the partnership look like once it’s live? (i.e. how will both be integrated together?)
I see our partnership as a close relationship where we at Betti will trust the work on developments and risk monitoring to have the right decisions and priorities. And at the same time as Betti grows, Altenar will evaluate any feature requests or change requests coming in from our side. Bottom line you could say, we feel safe with making sure that if we bring in the traffic, Altenar’s traders and their system will make sure we both see great ROI.
What are the key benefits of the partnership for Altenar and Betti?
Not sure I understand the question. But the way I understand it my answer would be: Betti is a startup and we will need time to become the size we aim for, which is perfectly fitting in with the Altenar offering and current position in the industry.
What are the benefits for the players?
At Betti we offer several ongoing campaigns for our sportsbetting players. All because of Altenar’s excellent product. Some of the offerings are;
Free bets, Risk Free Bets, Predictor challenge, Early Payout, Bore Draw and Bet Builder
Which core markets will this partnership focus on?
To start we are focusing on Nordics and Germany.
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ESA Gaming, the innovative games provider, has taken its EasySwipe™ portfolio of non-traditional content live in Italy for the first time with highly-regarded local operator Sisal.
The supplier’s EasySwipe™ offering includes highly popular Goal Mine and Basketball Mine, as well as a range of classic casino content, with more titles expected to be released this year including Rocket Racers, ESA Gaming’s first crash-style game.
The selection of ultra-lightweight games is designed specifically for super-fast performance in open sessions, allowing players to swipe in and out, without disrupting the sports betting experience.
ESA Gaming’s pioneering EasySwipe™ portfolio allows operators to increase their cross-selling capacity, without cannibalising revenue channels. This enables sportsbooks to prolong screen time and increase player lifetime value, while providing the highest quality of games.
The deal furthers ESA Gaming’s foothold in the Italian market as well as its wider global expansion strategy across regulated markets, helping partners to cross-sell at a lower cost and creating an unrivalled betting experience for players.
Maria Luisa Malfasi, Business Development Manager at ESA Gaming, said: “It is a great moment to see our EasySwipe™ offering go live in the Italian market, a concept we believe the local players will really enjoy.
“Partnering with Sisal is something we are really excited about. They have large share of the Italian market with an impressive track record of providing their customers with top class products which has now been extended to include a simple and fast portfolio of cross-sell titles.”
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