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CANADIAN GAMBLING SITES AND THEIR LATEST PROVISIONS
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PlayOJO, the UK online casino powered by SkillOnNet, has emerged victorious in this year’s UK Social Media awards, beating the likes of Sky, Now TV and Netflix UK along the way.
Nominated in the “Best Use of Social Media for Entertainment” category, PlayOJO’s “Safe Bets” campaign featured Love Island’s Olivia Bowen and took the form of a spoof of a safer sex promotional video.
The primary ad-reel shows Bowen in a lab coat, giving various safer gambling tips in a manner akin to a 1970s or 80s safe sex educational film. The risqué approach was filmed and designed to capture players’ attention through humour and safer sex innuendos, making it easily shareable via Instagram and Facebook. The Love Island star then outlines the myriad options to “tame your sessions and enjoy safe bets”, including Deposit Limits, PlayOJO’s Safe Mate (the 24/7 virtual assistant that helps players track their gambling activity) and the Take a Break functionality. Players could then put what they learnt to the test through a quiz, which gave away unique PlayOJO condoms with packaging that had different play on words connecting safer sex to safer gambling.
Judged by a leading panel of marketing experts, the UK Social Media Awards celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns. The judging process is a rigorous two-step process that includes pre-scoring to determine shortlists and judging meetings where entries are discussed and evaluated in detail.
Peter Bennett CMO at PlayOJO, said: “It is an absolute privilege to once again be recognised by the UK Social Media awards. Having picked up two awards at last year’s event, we are proud to have been able to continue our great work in engaging our audience via social media.
“In a continuing theme, this year’s campaign was also focused on responsible and safer gaming, something we, as one of the UK’s top online casino and bingo operators, are striving to lead the pack on. Player safety is at the forefront of everything we do as a business and is an important part of our advertising and social media strategy.
“I’d also like to take this opportunity to thank not just the amazing team and agency Cubaka, but also the judges for recognising what we set out to achieve with our Safe Bets campaign.”
This award joins other major industry recognition for PlayOJO, including Best Use of Instagram and Best Use of Social Media in last year’s Social Media Awards and recognition in the SoundOut Index in 2021 for having one of the most recognised sonic logos in the UK.
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Christopher Hauptmann will join Braune Digital on 1st
October 2022. As Chief Product Officer (CPO), he will be responsible for the strategy
and product development of the competition software ETHLETE. Additional impetus
was recently provided by the state government in Schleswig-Holstein: ETHLETE was
awarded first place in the digitalisation prize “Best of DIGITALES.SH”.
ETHLETE is an app suite for global eSports competitions and is already being used
by renowned organisations in eFootball to run worldwide series. Hauptmann’s
primary task will be to develop ETHLETE as a stand-alone product, establish further
services and apps, and develop positioning, strategy and marketing for the
expansion.
Hauptmann most recently worked at the executive level of a medium-sized company,
where he managed marketing and drove digitalisation. “With Christopher
Hauptmann we get a strategically acting eighth man who can play the deadly pass.
I am looking forward to the cooperation and to further expanding the use of ETHLETE
in eSports with him,” explains Henrik Braune, Managing Director of Braune Digital.
For Hauptmann, the commitment to eSports closes a circle. Formerly responsible for
goals as a centre forward for Holstein Kiel, the virtual pitch is now the new sphere of
activity for the North German, who has a degree in sports management and is also
an avid gamer.
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The company is launching a new way for the members of the N1 affiliate program to take advantage of their FTD figures and earn well-deserved prizes by competing with others for the best results.
N1 Partners Group came up with a great way to encourage the affiliate program members to strive for ever better results and feel appreciation for their hard work.
From September 21 to October 20, the members of the N1 affiliate program are encouraged to join the N1 Stars AffClub and compete with each other for well-deserved prizes. All in all, there are four nominations for each segment: 35+, 85+, 150+, and 350+ FTDs. One would be qualified to join the club if they have provided 10+ FTDs. Only the following Geos produce eligible SEO & PPC traffic: Australia, Austria, Switzerland, Kuwait, Canada, Denmark, Germany, Finland, New Zealand, and Norway. Personal N1 managers will help the interested members to learn all the details and define their segment. Naturally, those who join the club earlier get an advantage in the competition.
As the saying goes, always aim for the moon. Even if you miss, you’ll land among the stars!
Why join the N1 Partners affiliate program?
N1 Partners is a multi-brand affiliate program that includes online casinos and betting. The portfolio of N1 Partners Group boasts such brands as N1 Casino, Slot Hunter, Joo Casino, N1 Bet, and others. The company’s projects offer an innovative experience to their audience. Each online casino is localized for a particular GEO, considering different audiences’ preferences. User retention is paramount, with a lot of work developing the loyalty system, numerous bonus programs, 24/7 support, VIP service, and a call center. There are exclusive promotions on the most popular projects constantly attracting new audiences: Mystery Drops and Lucky Spin.
The company builds relationships with its partners on trust, openness, and honesty, providing fast feedback on traffic and guaranteeing timely affiliate payouts without negative carryover. All of this is confirmed by the figures – after all, more than 7,000 partners from different countries choose to cooperate with N1 Partners.
N1 Partners Group is a company with expertise in online entertainment. The team’s goal is to provide high-quality casino and betting products that meet the needs and expectations of players and partners alike. Today, N1 Partners Group unites N1 Casino, N1 Bet, Slot Hunter, Joo Casino, and the N1 Partners affiliate program.
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The global online gambling software market size is expected to gain momentum by reaching USD 158.20 billion by 2028 while exhibiting a stellar CAGR of 11.4% between 2021 to 2028. In its report titled “Online Gambling Software Market,” Fortune Business Insights mentions that the market size stood at USD 66.72 billion in 2020.
The increasing demand for smartphones, advancements in internet technology, and rising spending power of users are a few of the factors that contribute towards the market growth of digital gambling. The online gambling software providers are heavily investing and partnering in advanced technologies to enhance the customer experience, which will boost the interest of players. For instance, In September 2020, William Hill Plc. made a partnership with CBS Sports. After their collaboration, the company announced the launch of a wide range of digital content. Few of their offerings for sports bettors and fans are free-to-play games, video programming, and editorial content of William Hill across the CBS Sports Digital landscape.
Industry Developments:
December 2020 – GVC Holdings Plc. partnered with MGM Resorts International to launch an online BetMGM Casino in Pennsylvania. The company offers 140 types of online gambling games for android and iOS users.
Report Scope & Segmentation
COVID-19 Impact
The outbreak of the coronavirus has affected the global economy adversely. Due to lockdown, land-based gambling arenas were affected severely. The restrictions on public transportation, tourism, and public gatherings, impacted the off-line gambling industry. However, it helped in the dramatic rise in the demand for internet-based gambling. The temporary closure of colleges and the increasing adoption of work from home policies are expected to drive the market. For instance, according to a report published by AlphaBeta Australia, Australia experienced a 67% increase in online betting in April 2020.
Driving Factor
Ease of Online Payment to Drive Online gambling software Market Growth
The increasing adoption of digital payments has made it easier for users and online gambling players. Moreover, using online methods of payment facilities offer a secure and safe mode of transaction, which is boosting this market; therefore, companies are trying to come up with efficient payment methods to attract more games. For instance, in January 2021, William Hill Plc partnered with Chippewa Indians and Grand Traverse Band of Ottawa to develop its own online and mobile casino app and sportsbook. The app also promises to offer a secure and quick registration process and a wide selection of options to withdraw and deposit funds.
Regional Insights
Greater Head Safety Awareness in North America to Fuel the Regional Market
In 2019, the market size of North America stood at USD 140.6 million owing to more widespread awareness in the region about the importance of wearing helmets while riding two-wheeled vehicles. The region is expected to continue its dominance of the smart helmet market share during the forecast period as manufacturers in the region are constantly developing and launching advanced head safety devices, which are being eagerly adopted by outdoor enthusiasts and motorcyclists.
The market in Asia Pacific is set to experience prolific growth as exponential growth in urban areas and rising affordability of two-wheelers, especially in India and China, is surging the sales of these helmets in the region. In Europe, the regional smart helmet market growth is anticipated to surge in the coming years as the demand for smart wearable devices steadily climbs.
Market Segmentation:
By type, the market is divided into sports betting, casinos, poker, lottery, bingo, and others. By devices, it is fragmented into desktop, mobile, and others.
Based on type, the lottery segment held a market share of 15.1% in 2020. This is attributable to increasing interest in draw-based games among players.
Lastly, in terms of geography, the market is divided into North America, Europe, South America, Asia Pacific, and the Middle East & Africa.
What does the Report Provide?
The market report offers a comprehensive analysis of various factors such as the key drivers and restraints that are likely to impact the market growth in upcoming years. The report also provides insights of different regions that are contributing to the growth of the market. It includes the competitive landscape that involves the leading companies and the adoption of strategies to introduce new products, announce partnerships, and collaborations to contribute to the market growth.
Competitive Landscape
Key Players to Focus on New Application Launches to Strengthen their Market Prospects
The market is consolidated by major companies striving to maintain their position by focusing on new launches, collaborations & partnerships, and acquisitions. Such strategies taken up by key players are expected to strengthen its market prospects. Below is the industry development
List of Key Players Mentioned in the Report:
Major Table of Contents:
FAQ:
How big is the Online Gambling Software Market?
The market is projected to grow from USD 74.17 billion in 2021 to USD 158.20 billion in 2028 at a CAGR of 11.4% in the 2021-2028 period.
How big is Online Gambling Software Market in Europe?
The market in Europe stood at USD 30.92 billion in 2020 and is expected to gain a huge portion of the market share in the coming years.
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