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Make the most out of your business' digital hq.
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Estimated time: 6m
People search Google for websites about 5.6 billion times per day.1 If you need to find a business, Google is the place to look. In fact, if a business doesn’t have a professionally designed, up-to-date website, searchers might think the business isn’t reputable and click away.
Think of your website as the online hub of your business. Anything about your business that might be useful to your customers should probably be on your website. Social media posts, emails, videos and more can then point people to this core content where you can “convert” their interest into action — a sale, a consultation or other goals.
What does a professionally designed website look like?
Each business will approach its website differently. For example, an accounting website might have a tax calculator on its homepage, or a paint store might feature a color-comparison tool. Here are a few basic elements every website needs:
Tip: If you have time, write regular blog posts that are interesting or useful to your customers. Along with providing valuable content for your audience, blog posts also can boost search traffic to your website, position you as a thoughtful leader and build a community around your brand.
Learn about popular tools and services that can help you build a design, choose a host, register your domain, and publish your website.
Footnote link section
1. Meg Prater, “25 Google Search Statistics to Bookmark ASAP,” HubSpot, June 9, 2021.
2. Joseph Johnson, “Statistics and Facts about Mobile Search,” Statista, April 29, 2021.
Where your customers are
Website: Tools for building a website 
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