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‘Metal Gear’ series creator Hideo Kojima is launching his Spotify-exclusive podcast in September
The Angels were valued at US$2.2 billion in Forbes’ latest MLB rankings.
Twitter whistleblower says the company keeps using outdated servers and weak software security while not prioritizing problems with spam accounts
The Volkswagen-owned German car manufacturer is expected to partner with the Switzerland-based racing outfit Sauber team.
Nestle will help young entrepreneurs in the food sector by improving their business skills.
Amazon is shutting down its healthcare service to buy rival provider.
Microsoft has been having ‘positive discussions’ about the $68.7 billion acquisition of Activision Blizzard, Xbox head Phil Spencer says
With these acquisitions, SK ecoplant hopes to increase domestic production of the highest-quality plastic flakes and pellets, which are now largely imported.
The resulting thermoplastic resin could be purified through a distillation process to make food-grade potassium lactate.
Travelers will stay at a resort hotel that plants trees on the island of Oahu with a carbon tax fund.
Ford Motor is cutting jobs of salaried and contract workers as it restructures to shift to EVs.
TikTok tests a new ‘Nearby’ feed that local businesses can use to advertise their services and products
Whole Foods is facing a lawsuit for alleged false marketing claims for its raw beef.
The brands described the product as a “highly innovative limited edition single malt whisky in development.”
Peloton partnered with Amazon to widen the sales reach of its products.
BMW and Pokemon teamed up to present the Pikachu Mini Aceman car at Gamescom 2022.
The company hopes to reduce emissions across its entire value chain, including farms, production sites, and logistics.
5 Marketing Tactics for Winning New Business
Marketing is the backbone of any business, small or large. According to Wordstream, the global digital advertising market will be worth approximately $786.2 billion by 2026. While traditional marketing strategies are still popular, digital advertising has taken center stage because it's cheap and has a better return on investment (ROI).
If you’re a student entrepreneur, you’re probably looking for affordable marketing tactics that will help your business grow fast. Here are five marketing tactics for winning new business.
Content Marketing
Content marketing may not explicitly promote your business, but it invokes interest in your product or service. For instance, if someone is looking for information on how to lose weight and comes across a well-written blog post on the same, they are likely to subscribe to the blog, subscribe to the email list, and buy a product.
Content marketing is a powerful and cheap way to promote your business. Create a responsive and mobile-friendly website and add useful content for prospects to read. You can use different content types: articles, podcasts, videos, infographics, and so on.
Email Marketing
Email marketing may be an old way of reaching an audience, but it's worth it. According to Hubspot, email marketing has one of the highest ROIs, each $1 spent generates $42 in return. Create an email list and engage prospective customers. Here are some benefits of email marketing:
Social Media Marketing
The average internet user spends 2 hours and 27 minutes on social media. This is enough time to interact with your engaging posts and promotional content. Social media marketing works, but only if it’s executed the right way.
Pick the right platform for your business. For instance, Instagram and Facebook are better for dealerships than LinkedIn. Create quality and engaging content and post regularly. If you own a dealership, have a car stock image library for prospects to check out. Also, use premium images in ads to attract potential customers from afar.
Affiliate Marketing
Affiliate marketing is a form of marketing based on performance whereby a business rewards its affiliates for each customer they bring. Such partnerships are highly effective for small businesses with tight budgets because you only compensate the affiliate marketer if their campaign is successful. The affiliate can be a blogger, vlogger, or coupon site. They promote your product or service on their site, and when a customer buys through them, they get a percentage of the sale.
Google My Business
Using Google My Business is a must for every startup—whether it’s targeting local or global customers. It gives a business visibility on maps and local listings. Moreover, the platform combines your Google Profile, Google Maps, Analytics, Google Reviews, and Google Trends to give you a comprehensive, measurable, and affordable way to promote your products.
This article does not necessarily reflect the opinions of the editors or management of EconoTimes
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All 18 participants will serve as Heir’s ambassadors as the company pursues its vision of a blockchain-based social platform.
The Volkswagen-owned German car manufacturer is expected to partner with the Switzerland-based racing outfit Sauber team.
With these acquisitions, SK ecoplant hopes to increase domestic production of the highest-quality plastic flakes and pellets, which are now largely imported.
The South Korean tech giant had participated in the Reinvent the Toilet project for the past three years.
Asics saw sales increase by 13.5 percent to ¥123.5 billion outside of Japan, primarily due to the success of its line of running shoes.
FxWirePro:EUR/NZD eyes fibo resistance after rallying off from 1.5990
FxWirePro: GBP/NZD getting back on track for a run towards 1.9200,good to buy on dips
FxWirePro: GBP/AUD capped by the 38.2% fibonacci, good to sell on rallies
America’s Roundup: Dollar rebounds as Powell commits to fighting inflation, Wall Street ends lower, Gold slides, Oil prices rise on signals OPEC might cut output-August 27th,2022
FxWirePro: EUR/AUD rebounds towards 1.4450, room for further gains
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