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Content’s role in affiliate marketing has been growing at a rapid clip in recent years. In 2019, content accounted for 40% of affiliate traffic—by 2020, content’s share of traffic had grown to 50%, and in 2021, it was reported content drove 65% of traffic.
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Brent Fraser is svp of global partnerships at Partnerize.
Newsletter Strategy Is Content Strategy
By Jason Schulweis
7 Digital Marketing Strategies to Boost Lead Generationicon-image
By Rachel Smith
Branded Content: Possibilities, Pitfalls, and Predictionsicon-image
By Inbar Yagur
Affiliate Marketing Is a Safe Haven for Publishers in a Cookieless Futureicon-image
By Anthony Capano
Organize and Leverage Your Measurement Toolbox
How to Use Video at Every Stage of the Customer Journey
Why Marketers Need Collaborative Work Management
Subscriber Onboarding and Engagement Done Right
Why Marketers Can No Longer Ignore Data Governance
By Neustar
It’s Almost 2023—Why Is Bias in Ad Tech Still an Issue?
By Crystal Park, Head of B-to-B Marketing, IBM Watson Advertising
The New Golden Age of Television Advertising
By MNTN
If You Want to Navigate the New TV Landscape, Start by Shifting Your Mindset
By Kevin Arrix, SVP, DISH Media
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