Affiliate Marketing 2022 - Insider Intelligence

In-depth analysis, benchmarks and shorter spotlights on digital trends.
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Proprietary data and over 3,000 third-party sources about the most important topics.
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Client-only email newsletters with analysis and takeaways from the daily news.
The pandemic helped power affiliate marketing’s growth, and the looming economic challenges figure to give it another jolt. The affiliate channel has historically thrived in periods of economic uncertainty. But it is not yet a critical channel in the digital ad landscape.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? An overview of the affiliate marketing space, including comparisons with related digital advertising channels; analyses and insights from practitioners on how the space is changing.
KEY STAT: More than a quarter (28%) of US marketing executives said they do not know or do not measure partnership marketing’s effect on company revenues, despite it being a channel dominated by performance metrics.
Exportable files for easy reading, analysis and sharing.
Reliable data in simple displays for presentations and quick decision making.
Insights from industry and company leaders.