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SOFTSWISS proudly announces that Affilka has been claimed as the Best Affiliate Tracking Software. Their fast-growing product received outstanding results at the prestigious SiGMA Balkans & CIS 2022 awards in Belgrade, Serbia.
While the professional community has recognized the achievements of SOFTSWISS before, this marks a first for the innovative product Affilka by SOFTSWISS. It is Affilka’s first prolific award which makes the team’s contribution all the more significant. This is an important achievement as SiGMA is one of the leading media in the industry and organizers of major prestige events and awards.
The leading affiliate marketing platform Affilka by SOFTSWISS is constantly expanding its presence in the iGaming industry. Affilka recently reported that it had reached a diverse portfolio of 150 clients. Coupled with the status of the best affiliate tracking software, Affilka has demonstrated itself as the top provider in its field. Affilka clients point to a detailed, flexible commission constructor, S2S postbacks, reports on affiliate and campaign performance, and media management tools as the affiliate management platforms key advantages over competitors.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on receiving the award: “We have worked hard with the Affilka team to enhance our product to fulfil our clients’ needs. We are extremely excited to be recognised as the Best Affiliate Tracking Software in such a prestigious award as SiGMA Balkans & CIS 2022. This is an indicator of the industry’s satisfaction with Affilka by SOFTSWISS and an incentive to evolve and further innovate the product. Our winning is a merit of an unbelievable team of professionals and I am extremely grateful to each and every one of them for their contribution and dedication to our common success”.
This win was not the first for SOFTSWISS this year. This summer, the SOFTSWISS Game Aggregator was awarded as the Best Aggregator Platform of the year following the results of the EGR B2B Awards 2022. Another meaningful award for the company was the professional trophy in the Baltic and Scandinavian Gaming Awards (BSG Awards), where SOFTSWISS was selected as the winner in the category Best Online Casino Provider in the Nordics 2022.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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SOFTSWISS proudly announces that Affilka has been claimed as the Best Affiliate Tracking Software. Their fast-growing product received outstanding results at the prestigious SiGMA Balkans & CIS 2022 awards in Belgrade, Serbia.
While the professional community has recognized the achievements of SOFTSWISS before, this marks a first for the innovative product Affilka by SOFTSWISS. It is Affilka’s first prolific award which makes the team’s contribution all the more significant. This is an important achievement as SiGMA is one of the leading media in the industry and organizers of major prestige events and awards.
The leading affiliate marketing platform Affilka by SOFTSWISS is constantly expanding its presence in the iGaming industry. Affilka recently reported that it had reached a diverse portfolio of 150 clients. Coupled with the status of the best affiliate tracking software, Affilka has demonstrated itself as the top provider in its field. Affilka clients point to a detailed, flexible commission constructor, S2S postbacks, reports on affiliate and campaign performance, and media management tools as the affiliate management platforms key advantages over competitors.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on receiving the award: “We have worked hard with the Affilka team to enhance our product to fulfil our clients’ needs. We are extremely excited to be recognised as the Best Affiliate Tracking Software in such a prestigious award as SiGMA Balkans & CIS 2022. This is an indicator of the industry’s satisfaction with Affilka by SOFTSWISS and an incentive to evolve and further innovate the product. Our winning is a merit of an unbelievable team of professionals and I am extremely grateful to each and every one of them for their contribution and dedication to our common success”.
This win was not the first for SOFTSWISS this year. This summer, the SOFTSWISS Game Aggregator was awarded as the Best Aggregator Platform of the year following the results of the EGR B2B Awards 2022. Another meaningful award for the company was the professional trophy in the Baltic and Scandinavian Gaming Awards (BSG Awards), where SOFTSWISS was selected as the winner in the category Best Online Casino Provider in the Nordics 2022.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Entain has partnered with EMMA Capital (EMMA), a leading investment firm based in the Czech Republic, to establish a new venture (Entain CEE) to drive expansion in Central and Eastern Europe. Entain will own 75% of the economic rights in Entain CEE. Entain CEE will acquire the SuperSport Group, the leading gaming and sportsbook operator in Croatia from EMMA.
The new platform will be led by SuperSport’s CEO, Radim Haluza, who has significant experience across the region. The combination of Entain’s global scale, access to capital and content, EMMA’s regional knowledge and connectivity, alongside the expert local operational knowledge of Radim and his team, makes Entain CEE uniquely positioned to unlock the significant opportunity across the region. This bespoke structure will allow Entain to join with further leading local operators through Entain CEE to continue to grow this unique platform across the region.
For 75% of the economic rights in SuperSport, Entain will pay EUR 600 million in cash at completion; and a further contingent payment of EUR 90 million made to EMMA in early 2023 based on SuperSport’s EBITDA for the financial year ending 2022.
EMMA will contribute their 25% stake in SuperSport to Entain CEE at an initial implied valuation of €200m, with the contingent payment implying an additional €30m value contributed by EMMA.
The Acquisition is expected to value SuperSport at €920m which implies a transaction multiple of 9.6x 2022 EBITDA, or 9.1x 2022 fully synergised EBITDA.
The Acquisition will be financed through a €700m bridge loan from Deutsche Bank, Lloyds, Mediobanca, NatWest and Santander. The Acquisition will increase Entain’s pro-forma net debt to EBITDA leverage ratio in 2022 by 0.4x. The Acquisition is expected to complete in Q4 2022 and is conditional upon regulatory approvals.
“We are excited to create Entain CEE with EMMA to underpin our strategy across the CEE region, and to be acquiring the leading betting and gaming operator in the highly attractive, fully regulated Croatian market. We see Croatia as an exciting, dynamic country which Entain CEE is perfectly positioned to expand from – we are very much looking forward to growing our business responsibly within the country and the region. By bringing together Entain’s global expertise and EMMA’s regional investment track record, we are creating a growth platform with considerable opportunity. Expansion across CEE is a core component of our growth strategy, and we look forward to having Radim on board to help drive this opportunity,” Jette Nygaard-Anderson, CEO of Entain, said.
“EMMA is very happy to be partnering with the leading global betting, gaming and interactive entertainment business to unlock the opportunity posed by the CEE betting and gaming market. We see the Entain CEE structure as a clear opportunity for creating value for shareholders, and we look forward to working closely and collaboratively with Entain,” Pavel Horák, Chief Investment Officer at EMMA, said.
“I am looking forward to joining with Entain and further building on the significant opportunity presented in this region. The prospect of leading Entain CEE to drive expansion in fully regulated markets is an exciting opportunity, and EMMA’s investment expertise combined with Entain’s world-class platform will give us the competitive edge in delivering on the CEE opportunity,” Radim Haluza, CEO of SuperSport, said.
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CT Interactive continues its stellar performance with yet another deal that builds on its expansion in regulated markets. The premium online games supplier entered into a collaboration deal with AdmiralBet Serbia, adding a new online casino market to the existing over 800.
After successful integration, CT Interactive already launched a selection of its games with the leading operator in Serbia that successfully operates in many markets globally.
”We keep delivering on our global growth strategy by strengthening our position on regulated markets”, says Milena Tsankarska, Head of Business Development EMEA at CT Interactive. She added that AdmiralBet Serbia focuses on ensuring amazing entertainment and user experience for its players, and CT Interactive games will ideally fit the operator’s goals.
The deal with AdmiralBet Serbia is another significant step in CT Interactive`s rapid expansion plans and comes off the back of a strong performance in 2022.
“We are excited to reach a new audience with AdmiralBet`s growing customer base. We are sure that our long-standing fan-favorites games will be huge hits with AdmiralBet’s customers very soon,” commented Mrs. Tsankarska.
“We are thrilled to conclude a partnership with a leading casino provider as CT Interactive. We trust that their high-quality, innovative game features will be very well perceived by players. We are pleased to welcome them to the AdmiralBet family”, commented Milan Djurmez, Head of Online Gaming at AdmiralBet Serbia.
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