MarTech Series – Marketing Technology Insights
Button, the leading enterprise-grade mobile commerce platform trusted by the world’s largest brands, and BILDIT, a foremost mobile app ecommerce consultancy, announced that they will host a fireside chat, entitled “Unlocking your mobile growth potential within the affiliate channel,” to take place on Thursday, September 22nd at 11am PT / 2pm ET.
The webinar event will feature Matt Hudson, Founder of BILDIT and Architect of the Belk app, along with Michael Jaconi, CEO & Co-Founder at Button. This candid conversation will focus on helping marketers understand the importance of mobile app strategy within affiliate programs — and how to navigate common challenges — to help unlock true conversion and revenue potential.
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Over the last eight years, the world’s leading brands have utilized Button’s technology to address broken app tracking, optimize user experiences, and boost incremental revenue in mobile while enabling app acquisition and installs from affiliate partnerships. In fact, from January to May 2022 alone, Button drove over $1 billion in mobile commerce revenue for its hundreds of partners represented across retail, travel/hospitality, food delivery, rideshare, grocery, and entertainment verticals.
“It’s been thrilling to partner with mobile commerce innovators, like Button, as BILDIT helps some of the most beloved retail and FinTech brands create optimized mobile app experiences for their audience that form more meaningful connections, offer true measurement of what is driving value, and earn millions of dollars in incremental revenue,” said Matt Hudson, Founder of BILDIT. “I look forward to highlighting some of the most impactful mobile strategies brands can implement today within their existing affiliate program, alongside Button CEO and Co-Founder Michael Jaconi, to help more marketers achieve their growth and revenue goals.”
In this 45-minute webinar, attendees will get realistic recommendations on how to fix mobile app tracking to support affiliate programs based on conversations and technology partnerships with hundreds of brands. Additionally, registrants will hear first-hand how a national retailer navigated common mobile tracking challenges with Button to optimize their app for affiliate and unlock tremendous value. The audience will also learn tips and trends to capitalize on, as well as common pitfalls to avoid, when evolving affiliate strategies based on real world examples. Lastly, there will be an opportunity to ask burning questions to help inform mobile marketing programs.
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