Filip Petru, Director of Marketing Compliance at cybersecurity platform White Bullet, discusses the challenges brands face in ensuring their marketing campaigns remain compliant with regulation, and highlights the risks to brands of the programmatic and affiliate sectors.
Filip Petru, Director of Marketing Compliance at cybersecurity platform White Bullet, discusses the challenges brands face in ensuring their marketing campaigns remain compliant with regulation, and highlights the risks to brands of the programmatic and affiliate sectors.
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Filip Petru is the Director of Marketing Compliance at cybersecurity platform White Bullet. A digital marketing compliance expert with over 9 years of experience developing and leading programmatic and affiliate marketing compliance verification programmes for clients in highly regulated sectors including top gambling operators, financial services, affiliate partners and regulators.
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