MarTech Series – Marketing Technology Insights
Monneo has announced its exciting plans to launch Pixelpay, a stand-alone financial product designed specifically for the affiliate marketing industry.
By offering a closed loop financial ecosystem, which removes the friction in payments between advertisers, networks and publishers, Pixelpay resolves a number of major issues currently affecting the affiliate marketing industry. The innovative solution has been built on the back of Monneo’s complete payment ecosystem and is connected to the company’s extensive network of European and International banks.
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With Pixelpay, affiliate networks are able to receive multi-currency payments from advertisers and send payments to publishers around the world, either through a local or international bank transfer, or via a local payment method, such as the Pix platform in Brazil. Similarly, Pixelpay allows publishers to transact out globally. What’s more, through a dedicated mobile phone application, Pixelpay gives users constant overview of their respective account balances.
Pixelpay benefits all aspects of the affiliate marketing ecosystem. By adopting Pixelpay, advertisers can receive acquiring settlement funds in one, or multiple IBAN accounts provided to them by Monneo. Likewise, affiliate networks can obtain payment accounts from Monneo within the same ecosystem. In turn, this enables advertisers to pay for services instantly in over 20 available currencies.
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Additionally, the innovative new product allows affiliate programs to create their own white-label mobile payment app. In doing so, affiliate programs can pay publishers directly, without the need to set up a third-party wallet system. With this solution, publishers can receive payments directly in multi-currency options, before sending these payments to their own bank accounts anywhere in the world.
Speaking on the new launch, Lili Metodieva, Managing Director of Monneo commented: “Pixelpay is a huge step forward for the affiliate marketing industry and will soon make the process of receiving and sending payments simpler than ever. The closed loop financial ecosystem brings all affiliate marketing payment needs under one roof and offers users a straightforward approach to settling financial transactions.”
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MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.
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