MarTech Series – Marketing Technology Insights
Stagwell, the challenger network built to transform marketing, has expanded its presence in the Asia-Pacific (APAC) region with the opening of its newest global office, Stagwell Malaysia. Stagwell opened its regional headquarters in Singapore in November 2021. Stagwell’s travel content and media brand, Ink, and Assembly, a global omnichannel media agency delivering media and more, will collaborate in the new location.
As part of the office opening, Ink has grown its partnership with Malaysia Airlines to offer sponsorship and advertising opportunities online and offline at the airport, onboard flights, and at home.
Assembly, which recently won recognition from two of the most prestigious local marketing award bodies, Marketing Excellence Malaysia and MARKies Malaysia, for its leading work in the market across media, will expand its staff to support the growth ambitions of local Malaysian brands and continue to support global businesses in the market.
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“As Malaysia celebrates its Independence Day, we are excited to establish our newest global entity in Kuala Lumpur,” said Randy Duax, managing director, Asia-Pacific, Stagwell. “Malaysia’s GDP grew 9% last quarter and e-commerce transactions are expected to grow 25% per year over the next few years. For the kinds of innovative and disruptive clients our network serves and the kind of talent we have in our portfolio, we’re uniquely positioned to amplify brands into, out of, and within Malaysia.”
Stagwell boasts nearly 2,000 employees in the APAC region at agencies including creative network 72andSunny, communications firm Allison+Partners, creative agency Anomaly, global omnichannel media agency Assembly (named the 2021 Media Agency of the Year for Asia-Pacific by The Drum), digital transformation agency Code and Theory, creative collective Forsman & Bodenfors, (named top creative agency in Singapore by Campaign Brief), travel content and media brand INK, multilingual content agency Locaria, path-to-purchase shop MMI Agency, and consumer research agency National Research Group.
In addition, Stagwell’s innovative affiliate network now boasts 70 active and independent agency brands. In APAC, Stagwell’s affiliate partners include Beyond Media Global (Guangzhou, Hong Kong, Sydney, Taipei), creative agency Enormous (Gurgaon, Mumbai), influencer agency Metric Design Studio (Shanghai), and digital and content full-service agency Serviceplan (Kuala Lumpur, Shanghai, Seoul).
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