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The pandemic was fuel to the digital advertising economy, as homebound shoppers spent hours online, some for the first time.
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Catherine is Adweek’s platforms reporter.
This Creator Commerce Platform Wants to Make NFT Creation as Easy as T-shirt Design
By Catherine Perloff
Creators Can’t Count on Brands to Stick With Them Through Pregnancy
By Catherine Perloff
Facebook Loses Its Luster for Some Political Advertisers
By Catherine Perloff
Still a Valuable Currency of Advertising, Location Data Is Under the Microscope
By Catherine Perloff
Organize and Leverage Your Measurement Toolbox
The Keys to Building Your Customer Identity Framework
Connected TV Enables Effective Audience-First Advertising
Mastering the Art and Science of Subscriber Care
Confessions of a Confused Consumer
By PayPal Honey
Why 40% of TV Budgets Should Be Spent on CTV
By Justin Fromm, Head of Global Insights, Samsung Ads
Why Marketers Can No Longer Ignore Data Governance
By Neustar
Podcasts Meet the Mental Health Moment and Brands Should be Listening
By Kelli Hurley
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