MarTech Series – Marketing Technology Insights
ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), today announced it has launched a complete set of affiliate marketing management (AMM) solutions as a part of its UCM platform.
The newly released affiliate marketing management (AMM) capabilities will allow companies to promote their brands and drive referral and lead generation for their products and services via a globally distributed affiliate network. Most organizations selling globally today are dealing with a hybrid network of partners, including non-transacting partners like consultants, influencers, and brand promoters, as well as transacting partners like resellers, distributors, and agents. It is essential for any market-leading workflow automation platform to have core capabilities associated with managing a hybrid partner base.
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ZINFI’s UCM platform now includes the following affiliate marketing management (AMM) modules:
“Our vision has always been to provide one platform with many logical automation points for various workflows that guide the partner journey through a vendor’s channel program. Our existing automated tools for managing partner onboarding, training, learning and other activities, coupled with our newly launched affiliate marketing management modules, will provide a singularly focused solution that organizations of any size can instantly deploy to manage a hybrid partner channel,” said Sugata Sanyal, founder and CEO at ZINFI. “Over the past 18 months, prospective buyers have repeatedly told us they need tools to manage a much more diverse channel base in a post-pandemic world. While early entrants into AMM segment have tried to evolve as workflow tools, they have been bound by the limitations of their platform architecture and have struggled to address the complex workflow automation needs of a highly diverse channel. This is where ZINFI excels.”
“Finding, engaging and recruiting these different partner types requires a move from traditional models of partner communication, to-partner marketing and the focus on internal communities (build it and they will come). The pandemic finally moved channel marketers from the legacy “fishbowl” event-driven approach to more modern and expansive digital engagements, ” said Jay McBain, Chief Analyst – Channels, Partnerships & Ecosystems at Canalys.
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In addition, ZINIFI has consistently been named a PRM “leader” by G2, the world’s leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2’s Summer 2022 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks.
ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision.
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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