Full service independent advertising agency Chemistry, has just launched new work for Children’s Healthcare of Atlanta, the only Healthcare system in Georgia that is 100% focused on and dedicated to treating kids and teens. Chemistry has partnered with Children’s for the past seven years to support its marketing efforts across a variety of business lines and initiatives. Its latest work, a campaign entitled, ‘Nothing Matters More Than Kids’, is supporting a critical three-year fundraising initiative that will help ensure that all of Georgia’s kids get the innovative and cutting-edge care that they deserve.
The campaign features a number of real patients, including Bash Hagelin who is being treated for a rare congenital disorder called arthrogryposis multiplex congenita. Its centerpiece is a beautiful spot filmed locally in Georgia. The spot was directed by Jamie Rafn with Smuggler and edited by Arcade.
The integrated campaign spans television, radio, online, and social.
Children’s Healthcare of Atlanta | “Nothing Matters More Than Kids” 2022 [1:20] from Chemistry on Vimeo.
Creative Agency: Chemistry
Chief Creative Officer: Chris Breen
Executive Creative Director: Mike Groenewald
VP, Executive Creative Director: Will Benham
Group Creative Director: Brittany Riley
Associate Creative Director: Maggie Lalor
Director of Insights: Talley Hultgren
Director of Production: Kevin Wilson
Associate Producer: Demour Breen
Account Director: Katy Yanks
Director of Production: Lauren Interrante
Project Coordinator: Chloe Davis
Account Supervisor : Sarah Beth Stokes
Account Manager: Libby Riordan
VP, Group Account Director: Courtney Saul
Production Company: Smuggler
Director: Jamie Rafn
Executive Producer : Drew Santarsiero
Producer : Patti Getker
Post Production : Arcade
Executive Producer : Sila Soyer
Editor : Brad Waskewich
Post Producer : Arlene Perez
Genres: Storytelling
Categories: Corporate, Social and PSAs, Health
Wed, 31 Aug 2022 08:10:00 GMT
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