Incentivizing Positive Play is Key to Growth, Retention, and ROI
MIAMI–(BUSINESS WIRE)–Spectrum Labs, a leader in natural language AI whose tools scale content moderation of online platforms, today announced the launch of the first-ever Healthy Behavior AI, working in close partnership with Together Labs’ IMVU, one of the world’s largest metaverse game platforms.
With 80% of U.S. online gamers having experienced harassment, this integration amplifies existing content moderation AI, which removes toxic content, by creating the ability to recognize and reward pro-social behaviors by users. Since implementing Spectrum Labs’ toxic content moderation AI, Together Labs has had directionally positive results when comparing retention in moderated and unmoderated rooms. Early results show Average Revenue per Paying User (ARPPU) was 12% higher for specific users that were protected from seeing toxic speech. Both companies believe that combining toxic content moderation AI with the ability to also recognize positive user behavior will result in better first-time engagement, retention and revenue.
“As the next generation of games become more immersive, more of the game play experience is about the interactions between players, which is where leadership in natural language AI can help shape better user experiences,” said Justin Davis, CEO and Co-Founder of Spectrum Labs. “Trust and Safety used to just be about removing toxic content and bad actors, but now it’s about shaping player experiences to create resiliency and drive retention. User interactions impact user experience which impacts revenue.”
Spectrum Labs uses the most advanced natural language contextual AI to help platforms scale content moderation on gaming platforms by detecting and actioning toxic behaviors and users across text and audio content in any language. With the new Healthy Behavior AI product, gaming platforms will realize a new approach to retain more first-time users and increase engagement of current players by activating their most helpful players.
Together Labs is among the pilot customers testing and providing input on Healthy Behavior AI. Their portfolio includes metaverse leaders IMVU, WithMe and MetaJuice.
“Our company’s mission is to empower people to connect in the metaverse and we are deeply invested in innovating on social communication,” said Maura Welch, Vice President of Marketing at Together Labs. ”Uniquely, we focus on fostering human relationships based on the science of friendship. Our platforms have integrated rewards, levels and incentives that unlock the positivity, social experiences and sharing that people need for authentic connection and fun. By engaging our most friendly and helpful players using Spectrum Labs’ Healthy Behavior AI, we look forward to improving user experiences while increasing retention, engagement and revenue.”
From higher retention and revenue to freedom from toxicity and the design of positivity into gameplay, c-suite decision makers, vice presidents, managers, and end users will all benefit from the activation of Healthy Behavior AI.
Following the rollout for gaming, the company has plans to extend its Healthy Behavior AI to include a full suite of capabilities for social media and e-learning companies, among others.
About Spectrum Labs
Spectrum Labs harnesses the power of data, AI, and community to build a better Internet, making it a safer, more valuable place for businesses, consumers, and societies. As the leader in natural language understanding AI, Spectrum Labs scales the coverage and quality of content moderation while reducing costs and keeping billions of users safe online. Let’s build a better internet – go to SpectrumLabsAI.com to learn more.
About Together Labs
Together Labs innovates technologies that empower people worldwide to connect, create and earn in the metaverse. Our mission is to redefine social media as a catalyst for authentic human connection through the development of a family of products grounded in this core value. These include: IMVU, the world’s largest friendship discovery and social metaverse; VCOIN, the first transferable digital currency sold as a non-security under regulatory no-action relief; VCORE, an ERC-20 token that lets the community create, play and earn in the metaverse; and WithMe, an new mobile metaverse now in open beta. For more information, visit www.togetherlabs.com.
Andrea Heuer
sp************@co*************.com
Andrea Heuer
sp************@co*************.com
About Author
