October 31, 2024

TerraZero Studio deploys Miller Lite’s second fully interactive bar experience in collaboration with global superstar and entrepreneur J Balvin.


Users can collect Miller Lite x J Balvin Bodegawear wearables.


Miller Lite Leverages Their Previous Activation to Double-Down on Metaverse Engagement and Activation Potential


Miller Lite’s Presence is Evolving Community Building and Social Engagement in the Metaverse.
VANCOUVER, BC, Aug. 15, 2022 /PRNewswire/ – TerraZero Technologies Inc. (“TerraZero” or the “Company“), a vertically integrated Metaverse technology company, announces the second activation from Miller Lite’s (www.millerlite.com) “Meta Lite Bar” in collaboration with world-renowned, music sensation, J Balvin in Decentraland (www.decentraland.org).
The activation sees TerraZero bring back the Miller Lite Meta Lite Bar for another experience, after their successful Big Game Day activation in February 2022—this time with global sensation J Balvin. This is an important milestone for the Metaverse as this activation is social proof that major brands like Miller Lite can find added value, and increased audience engagement through the Metaverse via repeat deployments of their virtual builds.
Where a prototypical marketing campaign would see much overhead spent on a single use activation, the Metaverse presents an opportunity where Miller Lite can build a compelling and immersive experience with their Meta Lite Bar, and bring it back for subsequent activations, creating long-tail value to one marketing spend, where costs streamline and engagement increases over time.
Savvy brands like Miller Lite know that the Metaverse offers both scarcity and longevity; where a cessation of interest can be elevated over a short period of time through one activation—and then that same build and experience can be brought back at a later date, at the brand’s call and decree. TerraZero knows the power this gives brands, which is why their in-house studio designs experiences to deliver on short-term and long-term KPI’s, underscored by actionable analytics.
This activation also brings the brand’s identity to life in a way where a marketing campaign can become a place of socialization, community building, and fandom for both the brand itself, and artist partners like J Balvin.
For J Balvin, known for his ever-evolving approach to fan engagement, the bar takeover connects the artist to his fans through an interactive experience in a way that is more immersive and engaging than music alone. In the experience at the Meta Lite Bar, fans can claim unique wearables for their avatars that channel the personal look and style of J Balvin. From clothing and accessories to brilliant rainbow-colored hair, the Meta Lite Bar makes it possible. These wearables will be worn by avatars throughout their adventures in the Metaverse, showcasing the ways in which Miller Lite remains ahead of the curve by utilizing the combined worlds of technology and entertainment with a consumer-based approach to marketing and promotions.
The future is bright for the Meta Lite Bar. Why not use the bar as a location for virtual performances by other artists, or a place to hang out during sporting events—bringing together fans from all over the world through the Metaverse?
TerraZero’s Chief Experience Officer (CXO), Brandon F. Johnson & Chief Metaverse Officer (CMO), Ryan Kieffer see Miller Lite as an innovator in the CPG, and now entertainment space. “The truth is, the Meta Lite Bar can be anything Miller Lite wanted it to be. The brand understands this, and that’s why they are going to be a fixture in the digital world for years. There is unprecedented opportunity to create community and engagement for a brand like Miller Lite, and our relationship with Miller and Molson Coors has been nothing short of outstanding.”
Players were able to jump into the launched “Meta Lite Bar x J Balvin” experience in Decentraland at www.decentraland.org, coordinates 44, -45 from July 26 to August 2, 2022.
About TerraZero Technologies Inc.
TerraZero Technologies Inc. (“TerraZero“) is a vertically integrated Metaverse development group and leading Web 3.0 technology company specializing in helping brands create immersive experiences. The Company’s Metaverse-agnostic vision is to develop and implement products and services with scalable commercial applications to flourish engagement across gamified experiences where enterprise- level businesses, Metaverse platforms, and Web3 creators can seamlessly bridge and actionably grow their virtual world and the physical world endeavors together as one. TerraZero owns digital real estate for brands to establish presence in existing virtual worlds and can also offer brands their own private worlds to provide offices and services to those interested in the Metaverse. Furthermore, TerraZero acquires, designs, builds, and operates virtual assets and solutions to monetize the Metaverse ecosystem. The Company’s businesses are segmented into five (5) divisions which include: (1) Immersive experience creation in existing or private virtual worlds; (2) advertising; (3) data analytics; (4) events and marketing; and (5) infrastructure. TerraZero aims to support the community, foster innovation, and drive adoption. For more information, please visit www.terrazero.com or contact 

me***@te*******.com











” class=”link”>

me***@te*******.com











.
Cautionary Statement Regarding Forward-Looking Information
This news release includes certain statements and information that may constitute forward-looking information or statements within the meaning of applicable securities laws. Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs of management of the Company regarding future events. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as “intends,” “expects,” or “anticipates,” or variations of such words and phrases or statements that certain actions, events, or results “may,” “could,” “should,” “would,” or will “potentially” or “likely” occur. This information and these statements, referred to herein as “forward‐looking statements,” are not historical facts and are made as of the date of this news release, which includes without limitation, statements regarding discussions of future plans, estimates, and forecasts and statements as to management’s expectations and intentions with respect to, among other things: the Company’s intention to develop and drive traffic to its assets and locations within virtual worlds; the expected potential outcomes of the Miller Lite metaverse bar and collaboration with J Balvin; that establishing an early presence within the Metaverse will provide the Company with new users, branding, and marketing opportunities; events, courses of action, and the potential of the Company’s technology and operations, among others, are all forward-looking information.
Events or circumstances may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company, including but not limited to, market and other conditions, business, economic, and capital market conditions; the ability to manage operating expenses, which may adversely affect the Company’s financial condition; the ability to remain competitive as other better financed competitors develop and release competitive products; regulatory uncertainties; access to personnel, employees, and consultants; market conditions and the demand and pricing for products and services; the demand and pricing of cryptocurrencies and NFTs; security threats, including a loss/theft of TerraZero’s NFTs, cryptocurrencies, and other assets; TerraZero’s relationships with its customers and business partners; TerraZero’s ability to successfully define, design, and release new products in a timely manner that meet customers’ needs; the ability to attract, retain, and motivate qualified personnel; competition in the industry; the impact of technology changes on the products and industry; failure to develop new and innovative products; the ability to successfully maintain and enforce our intellectual property rights and defend third-party claims of infringement of their intellectual property rights; the impact of intellectual property litigation that could materially and adversely affect the business; the ability to manage working capital; and the dependence on key personnel. As a result, TerraZero may not actually achieve its plans, projections, or expectations. In addition, such statements and information are based on numerous assumptions regarding present and future business strategies and the environment in which the Company will operate in the future, including the demand for its products, the ability to develop software successfully, that there will be no regulation or law that will prevent the Company from operating its business, anticipated costs, the ability to secure sufficient capital to complete its business plans, the ability to achieve goals, and the price of cryptocurrencies and NFTs. Given these risks, uncertainties, and assumptions, you should not place undue reliance on these forward-looking statements.
Factors that could cause actual results to differ materially from those in forward-looking statements include failure to obtain regulatory approval, the continued availability of capital and financing, technology failures, failure to obtain any permits required to operate the business, the impact of technology changes on the industry, the impact of COVID-19 or other viruses and diseases on the Company’s ability to operate and hire personnel, competition, security threats including stolen NFTs and cryptocurrencies from TerraZero or its customers, consumer sentiment towards TerraZero’s products, services and Metaverse technology generally, failure to develop new and innovative products, litigation, increase in operating costs, increase in labor costs, decrease in the price of cryptocurrencies and NFTs, failure of counterparties to perform their contractual obligations, government regulations, loss of key employees and consultants, and general economic, market, or business conditions. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The reader is cautioned not to place undue reliance on any forward-looking information. The forward-looking statements contained in this news release are made as of the date of this news release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Additionally, the Company undertakes no obligation to comment on the expectations of or statements made by third parties.
View original content to download multimedia:https://www.prnewswire.com/news-releases/terrazero-technologies-inc-deploys-miller-lites-second-activation-in-decentraland-in-collaboration-with-global-superstar-and-entrepreneur-j-balvin-301605936.html
SOURCE TerraZero Technologies Inc.
Under the Oceans Protection Plan, the Government of Canada is working to reduce the number of vessels of concern in Canadian waters, and minimize their impact on coastal communities, the environment and the public. As part of its role under the Wrecked, Abandoned or Hazardous Vessel Act, the Canadian Coast Guard is pleased to report that another ship has been removed and is currently being deconstructed so it is no longer a threat to the marine environment.
The investor, who successfully bet against the U.S. mortgage market before the 2008 financial crisis, has just made a huge gamble.
Signs of FOMO are evident in the summer stock-market rally. A strategist takes a look at what happened to investors who 'missed' the bottom in previous bear markets.
In the last month, both the S&P and the NASDAQ climbed back out of bear territory, and are registering 10% and 13% gains respectively. It’s enough to make investors' heads spin. Let's not forget, the markets presented investors with a bearish challenge in 1H22, with 6 straight months of losses. Headwinds, in the form of supply chain problems, Russia’s invasion of Ukraine, inflation at generational high levels, rising interest rates, all combined to give investors the shivers. For the retail inve
Markets fell into bear territory through the first half of the year – but we saw a summer rebound in July that has stabilized this month. Both the S&P 500 and the NASDAQ indexes have climbed back out of their bear markets, and investor sentiment, at least for now, is positive. However, at least some of the market experts are taking a much more guarded view of current conditions. Looking into the history of market downturns, Bank of America strategists see indicators that we haven’t hit bottom ye
In this article, we discuss 10 copper stocks to buy now as recession fears recede. If you want to see more stocks in this selection, click 5 Copper Stocks to Buy Now as Recession Fears Recede. Copper prices reached their highest level in more than five weeks on August 10, after data reflected U.S. inflation […]
The Dow Jones rose on Walmart earnings. Tesla CEO Elon Musk scored a win in his Twitter fight. Coinbase stock dipped as Bitcoin struggled.
(Bloomberg) — 3M Co. faces more than $100 billion in losses and bankruptcy because of lawsuits brought by veterans who blame their hearing problems on faulty earplugs, according to a litigation consultant hired by lawyers suing the industrial conglomerate.Most Read from BloombergSaudi Billionaire Made $500 Million Russia Bet at War Onset‘Next Generation’ Moderna Coronavirus Booster Jab Approved for Use in AdultsThese Six Cities Are Emerging as New Expat Hot SpotsAmerica’s $7 Trillion Retirement
Tesla Inc. (NASDAQ: TSLA) CEO Elon Musk generated headlines last year when he announced in a tweet that he would sell almost all his physical possessions and will not own a house. Musk reportedly followed through with that plan and moved into a tiny house in Texas after disposing of all of his mansions. Recent rumors suggested that Musk’s primary residence was a prefab house manufactured by Boxabl. It turns out, however, that the $50,000 foldable house is actually being used as a guest house. Wh
(Bloomberg) — Michael Burry’s Scion Asset Management jettisoned 11 US equities in the second quarter and ended the period with just one. Most Read from BloombergSaudi Billionaire Made $500 Million Russia Bet at War Onset‘Next Generation’ Moderna Coronavirus Booster Jab Approved for Use in AdultsWells Fargo Plans Major Retreat From Mortgage Business It Long DominatedDOJ Opposes Release of Affidavit in Trump Search, Citing ProbeSingapore’s Next Premier Wong Warns US, China May ‘Sleepwalk Into Con
Yahoo Finance's Brian Cheung and Akiko Fujita discuss meme stock moves in intraday trading on Tuesday.
(Bloomberg) — Sea Ltd. posted a bigger loss than expected and withdrew its 2022 e-commerce forecast, joining other online giants struggling to gauge an increasingly uncertain global economic outlook.Its shares dived 14% in New York, wiping $800 million off the wealth of founder Forrest Li. Once Southeast Asia’s most-valuable company, Sea’s shares have now fallen almost 80% since peaking in October.It’s been a steep downfall for one of Singapore’s most prominent tycoons, whose fortune has tanked
While the markets reflect worry about a possible recession, Vanguard says that bonds could offer long-term investors opportunities to make money with yields above inflation. Furthermore, the financial firm believes that investors could also use bonds as a "stable hedge … Continue reading → The post Vanguard Says Bonds Are Back. Here's Where You Could Make Money appeared first on SmartAsset Blog.
Yahoo Finance Live anchor Dave Briggs looks at Target's stock ahead of its earnings report due out tomorrow.
More than two years into the pandemic, hospitalized patients with severe cases may get a game-changing treatment.
The Internal Revenue Service has proposed rule changes that could significantly impact how beneficiaries will manage inherited retirement accounts. The proposed regulations, which were published last month, caught some in the financial services industry by surprise, as they offer a … Continue reading → The post The IRS May Make Your Roth IRA More Valuable With This RMD Rule Change appeared first on SmartAsset Blog.
Yahoo Finance crypto reporter David Hollerith details how Coinbase is halting deposits and withdrawals during ethereum's big merge.
In this article, we discuss Michael Burry’s latest warnings about the economic outlook and the 11 stocks he is selling to brace for impact. If you want to read about five prominent stocks he dumped ahead of the economic crisis, click Michael Burry Sells These 5 Stocks to Brace for Impact. Michael Burry of “The […]
(Bloomberg) — The news came with little fanfare. It was late on a sleepy summer afternoon last week, and few on Wall Street even seemed to notice the pair of filings when they hit the SEC website. Most Read from BloombergSaudi Billionaire Made $500 Million Russia Bet at War Onset‘Next Generation’ Moderna Coronavirus Booster Jab Approved for Use in AdultsWells Fargo Plans Major Retreat From Mortgage Business It Long DominatedThese Six Cities Are Emerging as New Expat Hot SpotsSingapore’s Next Pr
Yahoo Finance Live host Seana Smith breaks down the action surrounding trending stocks in after-hours trading, including how the Trump-tied SPAC is filing to delay earnings.

source

About Author